Waitrose - David versus four Goliaths: how advertising quietly revolutionised a successful business

This silver-winning case documents how Waitrose strengthened its position as the UK’s preeminent food retailer despite tough competition from larger spending rivals.
Agency: Banks Hoggins O'Shea FCBAuthor: Steve Hastings

Silver award


David versus four Goliaths: How Advertising Quietly Revolutionised A Successful Business


Waitrose A Unique Culture

Waitrose is part of the John Lewis Partnership and has a...