Wachovia Corporation: Uncommon Wisdom campaign

In 2001, following its merger with “First Union”, “Wachovia Corporation” was the USA’s fourth-largest bank.

Wachovia Corporation: Uncommon Wisdom campaign

Mark Lane

OVERVIEW

In 2001 First Union Corporation, based in Charlotte, North Carolina, acquired its smaller in-state rival, Wachovia Corporation, and the new entity took the Wachovia name. The merger, which...

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