Waalwear men - Its all about the suit

Waalwear Men wanted to put its once famous Van Gils suits back on the map in its four main markets: the Netherlands, Belgium, Sweden and Denmark.

Waalwear men - Its all about the suit

Agency name: Selmore Client name: Waal wear men Category: Integrated communication


In its eighties heyday, Van Gils stood proudly alongside Hugo Boss as a cornerstone of men's fashion. Since then it had dropped into obscurity, overtaken not just by high-end designer brands but also leaner, meaner, challengers such as Suit Supply. It no longer had a place in people's mind and hence their wardrobes either. Our challenge was to put it back on the map. We couldn't go toe-to-toe with Hugo Boss because of budgets, so...

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