VW: Volkswagen Reactivation Mailing
CLIENT • Volkswagen
THE TEAM • Guy Bradbury, Chris Lapham, Deborah James, Lesley Smith, Ewen Whyte, Anna Timchenko, Chris Styring, Kevin Clarke, Andrew Walsh.
WHAT IS WONDERFULABOUT THIS WORK? • Service plans are a great way for VW retailers to stay in contact and increase loyalty, but they just weren't being promoted. We grabbed attention and humorously demonstrated the long-term benefits, showing them how easy it is to make customers come back. Following the campaign, conversion increased from 24% to 49%.
OBJECTIVES• Demonstrate the long-term value of service plans to...