VW Polo: Polo Follow up

Communication responded to moderate market success by re-positioning the small car Polo. Contrary to the norm in the category, advertising did not position Polo as part of a modern and youthful lifestyle but communicated its superior product qualities in a fun and entertaining way.
  

Polo Follow Up

Brand Name: Polo Client Name: VolkswagenAgency Name: DDB International Category for this Entry: Automotive (Gold)

Summary

Communication responded to moderate market success by re-positioning the small car Polo. Contrary to the norm...