Vuse: A Shot of Inspiration

Fabio Medeiros, Raya Rassi, Mauricio Sanaiote

Vuse, a vaping brand, launched a campaign in the GCC to drive trial and purchase, awareness and loyalty.

Campaign details

Brand: VuseBrand owner: Reynolds AmericanEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: NicotineMedia channels:Point-of-purchase, In-store,...

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