Vuse: A Shot of Inspiration

Vuse, a vaping brand, launched a campaign in the GCC to drive trial and purchase, awareness and loyalty.

Campaign details

Brand: VuseBrand owner: Reynolds AmericanEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: NicotineMedia channels: Point-of-purchase, In-store, Sponsorship - sports, Word of mouth, Influencers, KOLsBudget: 3 - 5 million

Executive summary

In a region that craves creativity and innovation, Vuse found a reason to exist by becoming a mouthpiece for creatives. As one of the most innovative vaping brands, Vuse saw an opportunity to inspire smokers to harness their creative potential, building connections and...

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