VÚB Bank: Savings Therapy

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Campaign details

Brand: VÚB BankBrand owner: Intesa SanpaoloEntrant company: TRIAD Advertising BratislavaIdea creation: TRIAD Advertising, BratislavaMarket: Slovak RepublicSector: BanksMedia channels:Online display, Online video, Print - general, unspecified,...