VTEX: Building a global company

Public relations company Edelman started ‘Building a Global Company’ with VTEX and consolidated them as a leader in transforming digital commerce in Latin America.

Context

With over 20 years in the market, VTEX has been consolidated as a leader in transforming digital commerce in Latin America. So, it was time for a bolder move aimed to support the global expansion already in course. The IPO in the USA stock market was part of the strategy of taking the "rebel ink" beyond the Latin American borders.

Link to presentation video here.

Link to NYSE bell ceremony video here.

Challenge

Position a Brazilian-founded company in a very competitive landscape. VTEX needed to get coverage of the media and the attention...

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