VPBank: Credit card rebranding – add wonder to life

VPBank, a financial services brand, encouraged people to take out a credit card in Vietnam by highlighting how credit cards can improve quality of life.

Campaign details

Brand: VPBankAgency: T&A OgilvyRegion: APAC

Campaign video

Strategy

Objective

In the past 3 years, VPBank's credit cards have always been at the number 1 position in the Vietnamese card market in terms of volume and card issued. However,...

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