Voyager Digital: Driving the fastest growing app via creative and media strategy

Derek Manon, Jill Demboski

Voyager Digital, a crypto trading platform, launched a campaign in the US to increase the number of funded accounts to exceed 1m, push the brand as a top-of-mind crypto choice, establish reputation, build trust, and drive consideration.

Campaign details

Brand: Voyager Digital Brand owner: Voyager Digital Entrant company: BarefootIdea creation: Barefoot Cincinnati Market: United States Sector: Websites, online services, apps Media channels: Mobile & apps, Search marketing, Online video, Programmatic display Budget: Over 20 million

Executive summary

This was a unique opportunity for us to build a creative and media campaign for an ambitious client operating in a fast-moving space, with aggressive growth goals. We worked with Voyager, a client offering a cryptocurrency trading and portfolio management app.

Our campaign work...

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