Volvo: The E.V.A Initiative

Volvo, the Swedish automotive company, created the Equal Vehicles for All initiative to promote automotive safety across genders.

Campaign details

Brand: VolvoAgency: Forsman & BodenforsCountry: Sweden

Objectives

Our main goal was to create enough public opinion on the gender-safety-gap that it made an impact on the car industry itself. Our hope was that the data Volvo was giving...