Volvo technology brand long-term strategy

"Safety" has always been Volvo's most memorable label, and it is also a constraint to Volvo's development in China. The brand wants to take advantage of this battle, start from the power of science and technology, communicate with users rationally, reverse the current situation of blurred brand imprint, and continue to strengthen the brand imprint of [technology security].

Case details

Brand: Volvo CarsBrand owner: Volvo CarsMain agency: Beijing Langzhi Network Media Technology Co., Ltd.Main agency holding group: Langzhi MediaMarket launch: Mainland ChinaIndustry: AutomotiveMedia Channels:Key Opinion Leaders KOLs, Key Opinion...

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