Case details
Brand: Volvo CarsBrand owner: Volvo CarsMain agency: Beijing Langzhi Network Media Technology Co., Ltd.Main agency holding group: Langzhi MediaMarket launch: Mainland ChinaIndustry: AutomotiveMedia Channels: Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Mobile & App APPs, News Feed Advertising, Social Media, User Native Content (UGC), Word of Mouth MarketingBudget: 50 million or more
Case Summary
"Safety" has always been Volvo's most memorable label, but compared to Mercedes-Benz's interior and BMW's controls, safety is difficult to perceive, and even its own [hard-core technology...