Brand: VolvoAgency: Hogarth BrasilRegion: EMEA
With this idea, we were targeting a broad interested audience that were not petrol heads or car connoisseurs that already master the color varieties, wheel versions, and nameplates of the Volvo cars. We wanted to engage a broad 24-55y audience, that could be emotionally triggered and instantly converted into discovering their own future Volvo.
But the process of buying a car online faces 2 barriers; first, it's quite a hassle to complete a car configuration online if you're not an expert. Secondly, people in search of...