Volvo Cars of North America: Bear Foot campaign

"On June 12, 1990, a Volvo 240 ruined an otherwise perfect car-crushing exhibition. According to Fred Shafer, monster-truck driver, 'I tried everything.

Volvo Cars of North America: Bear Foot campaign

William D. Baue

Overview

"On June 12, 1990, a Volvo 240 ruined an otherwise perfect car-crushing exhibition. According to Fred Shafer, monster-truck driver, 'I tried everything. The darn thing...