Volvo Cars of North America: A Moment In The Life Of A Car Company campaign

Volvo Cars of North America risked an unusual strategy in September 1995 by launching a five-minute commercial called "A Moment in the Life of a Car Company," targeting a broad range of consumers by highlighting the full product line and listing a toll-free phone number.

Volvo Cars of North America: A Moment In The Life Of A Car Company campaign

William D. Baue

Overview

Volvo Cars of North America risked an unusual strategy in September 1995 by launching a five-minute commercial called "A Moment in the Life of a Car...