Volvo Cars of North America risked an unusual strategy in September 1995 by launching a five-minute commercial called "A Moment in the Life of a Car Company," targeting a broad range of consumers by highlighting the full product line and listing a toll-free phone number.
Volvo Cars of North America: A Moment In The Life Of A Car Company campaign
William D. BaueOverview
Volvo Cars of North America risked an unusual strategy in September 1995 by launching a five-minute commercial called "A Moment in the Life of a Car...
