Volvo Cars of North America: A Moment In The Life Of A Car Company campaign
William D. BaueOverview
Volvo Cars of North America risked an unusual strategy in September 1995 by launching a five-minute commercial called "A Moment in the Life of a Car Company," targeting a broad range of consumers by highlighting the full product line and listing a toll-free phone number. The ad agency, Messner Vetere Berger McNamee Schmetterer/Euro RSCG (MVBMS), created variety by presenting seven vignettes, each of which took place at different times on the same day, a concept lifted from Jim Jarmusch's 1991 movie...