Volvo Car: The 50/50 women's initiative

Volvo, an automotive brand, inspired women to connect with the brand in the US by launching a long-form film that told the stories of women who have loved Volvo throughout its history.

Campaign Summary

Break misconceptions and barriers for women with a multi faceted platform that demonstrates and inspires that women can and do have an active role in our business, and helps them find the opportunities at Volvo.

Campaign Goals

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