Volvo Car: The 50/50 women's initiative

Volvo, an automotive brand, inspired women to connect with the brand in the US by launching a long-form film that told the stories of women who have loved Volvo throughout its history.

Campaign Summary

Break misconceptions and barriers for women with a multi faceted platform that demonstrates and inspires that women can and do have an active role in our business, and helps them find the opportunities at Volvo.

Campaign Goals

Be The OEM That Women Want To Work For because automotive is for everyone.

Volvo aims to increase women in their workforce by 50% by 2030.

Marketing Context

This campaign is running on Volvo's organic social channels.

Planning

To demonstrate that Volvo's are truly for everyone and always have been - and that there is a culture of women who appreciate...

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