Volvo: A Million More Lives – Safety Belt Warning Stopper

Volvo, the car manufacturer, wanted to save people's lives by decreasing the number of deadly accidents in Turkey.

Campaign details

Brand: VolvoLead Agency: MindshareRegion: EMEA

Strategy

Objective

Having always cared about safety first, Volvo Cars has saved more than a million lives since it first invented the seat belt. Today, Volvo continues to save lives with new safety features, research, and precautions.

Volvo announced with 'A Million More Campaign' how they saved a million people's lives. They wanted to decrease deadly accidents with the max speed limit. But people didn't understand Volvo's speed limit vision and they criticized it. So Volvo wanted to send a message with accident survivors stories and the message...

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