Volvo: A Million More Lives – Safety Belt Warning Stopper

Volvo, the car manufacturer, wanted to save people's lives by decreasing the number of deadly accidents in Turkey.

Campaign details

Brand: VolvoLead Agency: MindshareRegion: EMEA

Strategy

Objective

Having always cared about safety first, Volvo Cars has saved more than a million lives since it first invented the seat belt. Today, Volvo continues to save lives with new...