Volvo: 30,000 test drives like never before

Volvo, the car brand, made test-drives more convenient and accessible for customers in Russia.

Campaign details

Brand: VolvoBrand owner: VolvoEntrant company: Mindshare, MoscowIdea creation: Mindshare, Moscow / OMD Media Direction, Moscow / Yandex, MoscowMedia: Mindshare, Moscow / Yandex, MoscowMarket: Russian FederationSector: SUVs, 4x4sMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

The test drive revolution: Volvo – here and now (not somewhere far away, at the dealer-office).

Instead of the classical way to fight with competitors in investments for getting into consideration and entering TOP of mind brands to get subsequent engagement into troublesome test-drives for...

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