Volvo - a volvo you buy for looks alone

Campaign in 1999 (?) by AMV.BBDO for Volvo (the V40), which had been underperforming and losing share.
Agency: AMV.BBDOAuthor: Yusuf Karimjee

A Volvo you'd buy for its looks alone

 

Introduction

The product offering from Volvo is constantly improving and they now have a formidable line up of cars. The days of bread boxes on wheels and flat cap drivers...