Voltaren: The first arthritis-friendly website

Voltaren, anti-inflammatory drug, launched the first arthritis-friendly website in the USA to help people with reduced hand mobility navigate its website.

Campaign details

Brand: VoltarenLead Agency: Weber ShandwickRegion: North America

Strategy

Objective

Living with arthritis can be a pain, literally. So, if you're one of the 50 million adults in the U.S. managing this condition, you've likely spent a lot...