Voltaren: Paula vs. Paula

In the midst of a global pandemic, Voltaren, a brand of anti-inflammatory products, collaborated with Paula Abdul to raise awareness of the Voltaren arthritis pain gel and drive sales in the US.

Campaign details

Brand: VoltarenAgency: Weber ShandwickCountry: United States

Why is this work relevant for Creative Strategy?

Paula Abdul was a top female artist of the 80s and 90s. Thanks to her continued presence on shows like American Idol, her 2019...