Voltaren: Flip-top easy open cap

GlaxoSmithKline, the owner of Voltaren, a pain relief gel, identified an accessibility solution for less-dextrous users, driving sales ahead of market growth.

Executive Summary

Applying pain relief gel is a daily necessity for many Osteoarthritis and joint-pain sufferers, but the simple act of unscrewing a conventional cap, painlessly and without help, is often nigh on impossible. For those who choose to buy Voltaren 12 Hour Gel, however, it's new, flip-top cap will be a revelation. Launched at the beginning of 2020, the innovative, flip-top is a bespoke design unique to Voltaren, and a first for the topical pain-relief category.

Versatile, inclusive and frustration-free, the cap flips open effortlessly with a finger, palm of the hand, or even a table edge. Gone are...

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