Voltaren - More than Movement

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

Campaign details

Brand: Voltaren Agency: Publicis Communications Lausanne

Summary: How a bold strategy made a pain relief brand for the elderly appeal to everybody

This case study highlights how strategy has the power to transform brands and lives - in this case the brand Voltaren and the lives of pain sufferers.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands