Volleyball World: Equal jersey

Volleyball World, a governing body, launched a global campaign to stand up for equality, break down barriers and start conversations.

Background

The world of sport is far from equal. Women make up 40% of the sporting population, however as of 2020, they continue to only receive 4% of the total sports media coverage in print and broadcast. This is despite large increases during key events like the Olympics or World Cup. Additionally, the International Sports Press Survey concluded that more than 90% of articles were written by male journalists and that more than 85% of the articles focused on male athletes. To be more precise, only 8% of the analyzed sports articles were written by named female journalists.

Today, the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands