Volkswagen: Visit the road

Volkswagen, a car manufacturer, launched a campaign in Denmark to drive loyalty and traffic, remove barriers and create an incentive to discover and experience the campervan.

Objectives

Overall Ambition

Make VW California – the modern iteration of the iconic campervan we remember from the '60s – synonymous with freedom again.

Objectives:

  1. Drive loyalty by adding value to and creating engagement with the core campervan community....

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