Volkswagen: Visit the road

Volkswagen, a car manufacturer, launched a campaign in Denmark to drive loyalty and traffic, remove barriers and create an incentive to discover and experience the campervan.

Objectives

Overall Ambition

Make VW California – the modern iteration of the iconic campervan we remember from the '60s – synonymous with freedom again.

Objectives:

  1. Drive loyalty by adding value to and creating engagement with the core campervan community.
  2. Remove barriers to fully enjoying and utilising the product in the real world and, as a result of that, increase propensity to visit the road with VW California.
  3. Create an incentive for a broader audience to discover and experience the campervan in the most liberating way possible.
  4. Drive traffic to the website and price list downloads, which is a powerful indicator...

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