Agency: Fallon | Author: Olly Taylor |
Volkswagen V10 – Feel the Power
THE V10 BRIEF
In 2003 Volkswagen proudly unveiled a new engine, the V10. They'd unveiled engines before (V6, V8 and W8) but they were particularly keen on the V10. It was whispered about in corridors, the mere mention of it in meetings sent a rush of excitement around the table.
What was so great about the V10? Well, engines are judged on how much power they can muster. And the V10 was particularly powerful. It qualified for the impressive, if not altogether superlative title of “most powerful...