Volkswagen UK: Golf Plus 'Comfy Mailing'

In June 2009, Volkswagen UK launched the new Golf Plus, facing the challenge of generating interest and test drives in a highly competitive market.

Volkswagen UK: Golf Plus 'Comfy Mailing'

Proximity London


Category: AutomotiveCountry where program ran: UKDate program started/ended: June 2009

Product Description: The new 2009 Volkswagen Golf Plus, designed for those who need more space and storage than the standard Golf but still want the reliability and quality of a Volkswagen.

Advertiser/Client Name: Volkswagen UKMedia Channels: DirectMail


Marketplace Challenge:

With strong competition from better-known models, limited budget and no supporting television or press activity, our task was to launch the new Golf Plus with a tough challenge to generate interest...

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