Volkswagen Trailer Assist: The Reversed Trailer

This case study explains how car company Volkswagen filmed a stunt and placed it on TV and social media to sell its Passat car model in Norway.

Advertiser: Harald A. Møller/ Volkswagen Agency: TRY Country: Norway


There were three main objectives behind the campaign:

  1. To promote the new Passat with Trailer Assist
  2. …and do this only months after the huge emission scandal…

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