VW's social enlightenment
Volkswagen put social media at the heart of its launch of the Tiguan compact SUV, which influenced fundamental organisational change.
Working in social media provides a good sense of what the American Goldrush must have been like – people piling into frontier towns with very little idea of exactly what they were doing, but a burning desire to make a buck doing it. Now that anyone can publish their ideas, it can be hard to spot the snake-oil salesmen from the bona fidepractitioners. Some revel in the complexity, as a means of...