Volkswagen: The Ad Break Championship – Gti Hijack

Volkswagen, a car manufacturer, launched a campaign in Australia to introduce the GOLF GTI, generate test drives and leads and frame the new model as an exciting, modern hot hatch.

Campaign video: Volkswagen: The Ad Break Championship – Gti Hijack

Selected creative: Volkswagen: The Ad Break Championship – Gti Hijack

Credits

Creative agency: DDB Sydney / Tribal Worldwide Sydney / TRACK SydneyArt Director: Samuel RaftlChief Creative Officer: Ben WelshCopywriter: Tom LawrenceCreative Director: Tim Woolford / Tommy CehakCRM/CX Copywriter: Jessie StaszkiewiczDesigner Director: Fabien ClemencyDigital Designer: Andy Lee / Samuel Raftl / Vinny SalinosDigital/UX Designer: Anna DomeijExecutive Creative Director:David Jackson / Matt Chandler...

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