Volkswagen of America, Inc.: Live Large campaign

In November 1997 Volkswagen of America introduced an advertising campaign for its redesigned Passat.

Volkswagen of America, Inc.: Live Large campaign

William D. Baue

OVERVIEW

In November 1997 Volkswagen of America introduced an advertising campaign for its redesigned Passat. Arnold Communications, the Boston-based ad agency that won the lucrative $110 million...

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