Volkswagen of America, Inc.: Honesty campaign

For its longevity, for its extraordinary acceptance by the public, and most of all for its dead-on honesty, many observers considered the Volkswagen (VW) advertising of the 1960s to be the most successful marketing campaign ever.

Volkswagen of America, Inc.: Honesty campaign

Patrick Hutchins

Overview

For its longevity, for its extraordinary acceptance by the public, and most of all for its dead-on honesty, many observers considered the Volkswagen (VW) advertising of the 1960s to...