Volkswagen of America, Inc.: Fahrvergnugen campaign

Rebecca Stanfel

In an effort to distinguish its line of vehicles from those of its rivals, Volkswagen of America Inc.

United States
Strategy

Volkswagen of America, Inc.: Fahrvergnugen campaign

Rebecca Stanfel

Overview

In an effort to distinguish its line of vehicles from those of its rivals, Volkswagen of America Inc. and its ad agency, DDB Needham/New York, sought to create an ad campaign that...

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