Volkswagen: Inside jobs

Volkswagen Group France, an automotive brand, employed 1,000 new employees, hunted directly among its competitors, by leaving hidden messages containing job offers in broken-down vehicles.

Campaign details

Title: Inside JobsBrand: Volkswagen Group FranceProduct: VolkswagenIdea: DDBCountry: France

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessFRANCEMenAdults (26-55)LowMedia: 210k Creation: 175k Influence: 5k

Cultural Context

The various successive crises that have hit the automotive market (COVID, semi-conductor, Ukraine war) have forced people to keep their cars longer. And to keep one's car longer means to maintain it more often. Moreover, the turnover in this market is extremely high and the competition is tough. In this context,...

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