Volkswagen Group Italia - Tiguan - Enjoy the movement (Italy)

Volkswagen wanted to launch the Tiguan A-SUV model and take second place, behind Toyota, in the fast-maturing Italian SUV market.

Volkswagen Group Italia – Tiguan – Enjoy the movement (Italy)

Agency name: DDB srlClient name: Volkswagen Group ItaliaCategory: Integrated Communication

BACKGROUND

While in Italy the A-SUV segment is becoming mature and crowded, potential remains in terms of...

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