Volkswagen Group Italia - Tiguan - Enjoy the movement (Italy)

Volkswagen wanted to launch the Tiguan A-SUV model and take second place, behind Toyota, in the fast-maturing Italian SUV market.

Volkswagen Group Italia – Tiguan – Enjoy the movement (Italy)

Agency name: DDB srlClient name: Volkswagen Group ItaliaCategory: Integrated Communication


While in Italy the A-SUV segment is becoming mature and crowded, potential remains in terms of volume (forecast closure at the end of 2006 is 68,000 units, the potential closure of 2008 (with all competitors now present in the market) is 95,000 units). The A-SUV segment will become very strategic in Italy due to the trend factor exerted by the SUV segment.

Tiguan will exploit the A-SUV market potential and be the first follower...

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