Volkswagen: Golf Plus Gardener's Friends

Volkswagen needed to educate prospects about how the roomy Golf Plus differed from the Golf. Because research showed that Golf Plus owners were often interested in gardening, the company's campaign organized efforts around gardening events.

Volkswagen: Golf Plus Gardener's Friends

Proximity London


Category: AutomotiveCountry where program ran: UKDate program started/ended: 1st August - September 2007

Product Description: Golf Plus is a variant of the Volkswagen Golf, with all the same driving capabilities. However, the main differentiator between the models is the Golf Plus's clever use of space, which makes it perfect for carrying lots of different things of different sizes.

Advertiser/Client Name: Volkswagen UKMedia Channels: DirectMailInsertPrintDRTVOther


Marketplace Challenge:

Since its launch in 2005, the Golf Plus has had problems...

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