Volkswagen: Dealerships done digital

Charles-Antoine Gélineau

Car manufacturer, Volkswagen, adapted to the new COVID trading environment to reverse plummeting sales with its Virtual Showroom concept in Canada.

Campaign details

Brand: VolkswagenBrand owner: Volkswagen AGLead agency: Touché!Contributing agency: TYPE1 (WPP)Market: CanadaSector: Automakers & marquesMedia channels: Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k

Executive summary

On 15 March 2020, COVID-19 completely changed the car buying journey in Canada as the country entered lockdown and dealerships were forced to close. Volkswagen needed to adapt speedily to the new business paradigms, therefore, we created the Virtual Showroom: a one-stop shopping experience, based on a 'choose your own adventure' concept.

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