Volkswagen: Dealership done digital

Volkswagen, a German motor vehicle manufacturer, created a virtual showroom that increased consumer engagement and sales during the COVID-19 pandemic in Canada.

Campaign details

Brand: VolkswagenBrand owner: Volkswagen GroupEntrant company: Touché!, MontréalMarket: CanadaSector: Automakers & marquesMedia channels: Email marketing, Online display, Social media, Voice, chatbots, Websites & micrositesBudget:500k...