Campaign details
Brand: VolkswagenBrand owner: Volkswagen GroupEntrant company: Touché!, MontréalMarket: CanadaSector: Automakers & marquesMedia channels: Email marketing, Online display, Social media, Voice, chatbots, Websites & micrositesBudget: 500k - 1 million
Executive summary
In 2020, it was mission critical to survive the impact brought forth by the COVID-19 pandemic. An automotive sales depression of 75% in Q2 followed by marketing budget cuts, left Volkswagen in a vulnerable position. With 98% of all purchase decisions being made at the physical dealership, we sought to mitigate loss in sales as...