Volkswagen brand "Mr. and Boy" brand upgrade project

Santi Yan, Cindy Xu, Elaine Wang

With the rise of new energy vehicle manufacturing, many new electric vehicle forces and traditional fuel vehicle brands have launched fierce market competition.
Case Details

Brand: Volkswagen

Brand owner: Volkswagen Group Volkswagen

Main Agency: PHD Media

Main agent company holding group: Omnicom Group Omnicom Group

Launched on the market: Mainland China

Industry: Automotive

Media channels:publications (newspapers/journals,...

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