Volkswagen Audi España: A Score of Composing Your Life

Audi hoped to build its existing customer loyalty program but needed to show customers the value of updating personal data.

Volkswagen Audi España: A Score of Composing Your Life

CP Proximity


Category: Automotive

Country where program ran: Spain

Date program started/ended: 2009

Product Description: Audi. A premium brand in the automotive market, characterized by always being "At the vanguard of technical innovation".

Advertiser/Client Name: Volkswagen Audi España SA

Media Channels:



Marketplace Challenge:

Audi has a customer loyalty program since 1999: the Audi Class Program. This program lasts between 7 and 10 years (depending on the model one purchases) and includes a variety of exclusive services and advantages for the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands