Volkswagen - broadcast sponsorship of the Athens Olympics

John Gasioli, Jean-Paul Morin, Connie Ponari, Nicolas Dubé, Daniel Poirier and Claudette Valois

Automotive advertising in Quebec, like anywhere else, is constantly in rush hour mode. On TV, radio and newspapers the manufacturers run bumper-to-bumper trying to capture consumer attention—with special sales and deals blowing their horns at the public from every angle.

Automakers & marques
Canada
Strategy

Agency: PALM Arnold Communications

Authors: John Gasioli, Jean-Paul Morin, Connie Ponari, Nicolas Dubé, Daniel Poirier and Claudette Valois

Broadcast sponsorship (Athens Olympics)

Advertiser: Volkswagen Canada Inc. Awards: Events & Seasonal - Silver

EXECUTIVE...

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