Volkswagen - broadcast sponsorship of the Athens Olympics

Automotive advertising in Quebec, like anywhere else, is constantly in rush hour mode. On TV, radio and newspapers the manufacturers run bumper-to-bumper trying to capture consumer attention—with special sales and deals blowing their horns at the public from every angle.
Agency: PALM Arnold CommunicationsAuthors: John Gasioli, Jean-Paul Morin, Connie Ponari, Nicolas Dubé, Daniel Poirier and Claudette Valois

Broadcast sponsorship (Athens Olympics)

Advertiser: Volkswagen Canada Inc. Awards: Events & Seasonal - Silver


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