Agency: PALM Arnold Communications | Authors: John Gasioli, Jean-Paul Morin, Connie Ponari, Nicolas Dubé, Daniel Poirier and Claudette Valois |
Broadcast sponsorship (Athens Olympics)
Advertiser: Volkswagen Canada Inc. Awards: Events & Seasonal - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): August – September 2004.Period of Communication/Advertising Effort: July 12 – September 19, 2004.Base Period for Comparison: Prior months in 2004, and Calendar Year 2003.
Automotive advertising in Quebec, like anywhere else, is constantly in rush hour mode. On TV, radio and newspapers the manufacturers run bumper-to-bumper trying to...