Vogels

Vogels faced a competitive and cluttered market making even small gains in market share difficult to achieve.

Vogels

Bread for New Zealanders

Agency: Colenso BBDO

Introduction

Marketing Challenge

Launched over 30 years ago, Vogels is New Zealand's original branded 'grain' bread. Goodman Fielder gained control of the brand when it purchased the Klisser Bakery in...