Vodafone

Relaunch campaign for Vodafone in the Australian market, 1997-2000. Vodafone's primary objectives were to increase brand awareness and customer numbers fast.

Vodafone

Michael Richards campaign

Author: Brent Smart Agency: M & C Saatchi

Background:By early 1997, Vodafone had been in the Australian market for four years and had invested $1.2 billion in building its mobile network. However, the investment...