Vodafone: The Life We Share

Vodafone, a telecom provider, launched a campaign in MENA to rebuild an emotional connection, increase its net promoter score (NPS), and increase promotion subscription/user ship.

Campaign details

Brand: Vodafone Brand owner: Vodafone Entrant company: Wunderman ThompsonIdea creation: JWT Cairo Market: Egypt Sector: Telephone & internet services Media channels: Online video, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Merchandise & free gifts Budget: 5 - 10 million

Executive summary

What better way to evoke emotion other than the art of song, and when it is coming from an artist that no Egyptian doesn’t relate to. We knew we had all the elements of a successful campaign.


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