Vodafone: The Life We Share

Heba Ibrahim, Zeina Hosny, Nadia Tawfik

Vodafone, a telecom provider, launched a campaign in MENA to rebuild an emotional connection, increase its net promoter score (NPS), and increase promotion subscription/user ship.

Campaign details

Brand: Vodafone Brand owner: Vodafone Entrant company: Wunderman ThompsonIdea creation: JWT Cairo Market: Egypt Sector: Telephone & internet services Media channels:Online video, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home,...

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