Vodafone (Spain) - Bola del Mundo

This brief paper discusses the campaign for the Nokia 9300, a 'hero device' selected to be marketed and distributed in several countries at once.
  

Vodafone (Spain) – Bola del Mundo

Campaign Title Bola del MundoBrand VodafoneCategory A4 Business to Business incl. B2BMedal BronzeAgency Euro RSCG 4D

SUMMARY

The Nokia 9300 is a “hero device”, selected to be marketed and distributed in several countries at once. This exclusive, high-impact Nokia 9300 Terminal promotion was to encourage real-time mobile mail on any Vodafone telephone or device by senior members of large companies. A personalised kit was delivered to them with an exclusive invitation to try the latest technology and service across five continents.

CHALLENGES

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