Vodafone (Spain) – Bola del Mundo
Campaign Title Bola del MundoBrand VodafoneCategory A4 Business to Business incl. B2BMedal BronzeAgency Euro RSCG 4D
SUMMARY
The Nokia 9300 is a “hero device”, selected to be marketed and distributed in several countries at once. This exclusive, high-impact Nokia 9300 Terminal promotion was to encourage real-time mobile mail on any Vodafone telephone or device by senior members of large companies. A personalised kit was delivered to them with an exclusive invitation to try the latest technology and service across five continents.
CHALLENGES
To...