Campaign details
Brand: Vodafone Brand owner: Vodafone Entrant company: Wunderman Thompson DohaIdea creation: Wunderman Thompson Doha Market: Qatar Sector: Telephone & internet services Media channels: Events & experiential, Mobile & apps, Word of mouth, Influencers, KOLs, Online video, Social media, Websites & microsites, Radio & audio Budget: 1 - 3 million
Executive summary
Food waste in Qatar is a growing issue that has lingered for a long time and remained unaddressed. This problem is made worse during Ramadan. In this month, hunger, the spiritual...