Vodafone Qatar: Ramadan Refreshed

Vodafone, a consumer services brand, launched a campaign in Qatar to address the growing issue of food waste, improve visibility and brand engagement, and generate a greater affinity with the Qatari audience.

Campaign details

Brand: Vodafone Brand owner: Vodafone Entrant company: Wunderman Thompson DohaIdea creation: Wunderman Thompson Doha Market: Qatar Sector: Telephone & internet services Media channels: Events & experiential, Mobile & apps, Word of mouth, Influencers, KOLs, Online video, Social media, Websites & microsites, Radio & audio Budget: 1 - 3 million

Executive summary

Food waste in Qatar is a growing issue that has lingered for a long time and remained unaddressed. This problem is made worse during Ramadan. In this month, hunger, the spiritual...

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