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Agency: LOWE Worldwide Advertiser: Vodafone New Zealand Awards: Corporate Reputation/Image (Silver)
Marketing Challenge
The rise of Vodafone against Telecom is something of a modern day David and Goliath tale. Vodafone has become the clear favourite in the New Zealand market, rising over the past six years from a 14% market share to nearly 60% (source Vodafone internal data). This success cannot be attributed to a single battle; rather it has been the result of long term strategic planning and creative implementation.
Vodafone is positioned as a...