Vodafone New Zealand - Mobilise

Vodafone had a major challenge in 2003; it was viewed as being fun-loving, irreverant and a bit of a rebellious underdog.


Agency: LOWE Worldwide  Advertiser: Vodafone New Zealand Awards: Corporate Reputation/Image (Silver)

Marketing Challenge

The rise of Vodafone against Telecom is something of a modern day David and Goliath tale. Vodafone has become the...