Free TXT Promotion
Category: Consumer ServicesAgency: Lowe WorldwideAdvertiser: Vodafone New Zealand
SUMMARY
Vodafone New Zealand's brand preference and customer satisfaction were starting to show some strain. It's customers were hoping Vodafone would match Telecom New Zealand's $10 text offer.
But Vodafone decided it needed a TXT offer that was going to continue its commitment to customers and avoid engaging in an obvious “tit for tat” with the competition.
Fortunately, when it comes to mobile phone usage, Vodafone has a strong understanding of the youth market. Ever since Vodafone led the charge in introducing texting to...