Vodafone (Ireland) – Passport Roaming
Campaign Title Passport RoamingBrand VodafoneCategory A9 IT Technology & Telecoms Medal BronzeAgency Ogilvy One
The Vodafone Passport offered cheap roaming rates to travellers departing Dublin Airport and enabled them to use their mobile abroad more cheaply than before.
By getting people to register and then manually select the Vodafone network once abroad, consumers could benefit from the same tariffs as when at home. Clear communication was key as manual selection of the network was crucial to receive the Vodafone Passport....